PELATIHAN DAN PENDAMPINGAN PEMBUATAN FOTO DAN VIDEO PRODUK UMKM BERBASIS AI UNTUK OPTIMALISASI BRANDING DIGITAL
Keywords:
UMKM, Artificial Intelligence (AI) technology, digital marketing.Abstract
UMKM often face challenges in marketing their products digitally due to limited resources and the ability to create engaging visual content. This community service program aims to provide assistance to UMKM in Samarinda, especially participants who join through the Ministry of Manpower in the weekend training program, in creating product photos and videos using Artificial Intelligence (AI) technology. The mentoring activities include training on using AI to produce quality visual content, hands-on practice in photo and video creation, and digital marketing strategies to increase the competitiveness of UMKM products. It is hoped that through this community service, UMKM can improve the quality of promotions, expand market reach, and maximize online sales potential.
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