Pelatihan dan Pendampingan Digital Marketing bagi UMKM Mitra Binaan PT Pupuk Kalimantan Timur (PKT) Bontang
Keywords:
Training, Mentoring, MSMEs, Digital Marketing, PKT Bontang, Community Service.Abstract
Amidst the rapid digital transformation, Micro, Small, and Medium Enterprises (MSMEs) are required to adapt to modern marketing strategies to compete in the market. However, obstacles such as a lack of technological understanding and budget constraints often pose major barriers. As a concrete manifestation of its corporate social responsibility (CSR) and contribution to community empowerment, PT Pupuk Kalimantan Timur (PKT) Bontang is conducting a community service program in the form of Digital Marketing Training and Mentoring for its MSME Partners. This comprehensive program is designed to provide practical, measurable, and sustainable solutions to improve the digital capacity of MSMEs. Through an intensive training approach, action plan development workshops, and one-month implementation mentoring, MSMEs are encouraged to optimize their digital marketing potential in a cost-effective manner.
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